[fanfare]

Rice Water.

The board meeting where it all went down:
"Gentlemen, we're on the verge of a breakthrough. Our scientists have managed to capture the pure flavor of water -"
"You mean nothing?"
"- yes, nothing, and combine it with the unadulterated essence of rice -"
"So... white and tasteless?"
"- yes, white and tasteless, to create a dessert like none other."
"So, let me get this straight - we've taken the two most flavorless things on this earth and combined them into a dessert that explodes with blandness?"
"Exactly."

Marketing failure, or pure genius? Discuss.

All is needed now are some catchy slogans. Let me share a few:
"Impossible to like!" ("Yeah? Well, we'll just see about that!")
"It will make you feel slightly more interesting!"
"White and chunky - it's like you in a can!"

And, yes, I've tried some. It was like my taste buds had taken a siesta. That seemed kinda natural, as this stuff did come from Mexico.